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May 15, 2025
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Fall 2025 Undergraduate Catalog
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BUS 448 - Marketing Strategy
A capstone course for students in the Marketing Specialization in which students apply a wide range of marketing principles to address problems different companies face in areas such as channel distribution, pricing, new product development, communication, promotions, strategic marketing alliances, positioning, and target marketing.
3 credits
Prerequisite(s): BUS Major or PSY major admitted to the marketing concentration and U4 Standing;
Pre- or corequisite: BUS 358
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